Transport is human. Technology is human.
When we design transport and transport technology around people, things start to work.
We are not rational. The brain is emotional and biased.
It is all about the stories we tell ourselves and the memories we reconstruct.
That's where the future is. That’s where the answer is.
Mobility Memories: What's the word?
22nd October 2024
David Smith: Toddling with a toy lawn moor and rationality
3rd October 2024
Two questions: When were you last on a bus? What is your favourite transport app?
The conversation always takes many directions.
The conversation always takes many directions.
Flat Places and Colours
22nd August 2024
I have been thinking about colours and directions and moods. There is a wonderful book I am reading called A Flat Place by Noreen Masud.
I really don’t know how to describe it, but it has made me think about a lot of things.
I really don’t know how to describe it, but it has made me think about a lot of things.
When is a wrong bus not a wrong bus?
16th January 2024
I knew it wasn't the right bus. But it wasn't the wrong bus. Really. It wasn't the bus I wanted (the number 8) which was ages away according to the app.
Manners on the train - Seibu Japanese Rail Campaign (seiburailway.jp)
Posted 2 months ago:
Just wonderful. Discovered via the always insightful Azarel Chamorro (https://www.linkedin.com/in/azchaob/). (He shares a few more examples from around the world here: https://www.linkedin.com/feed/update/urn:li:activity:6854238185048956929/)
40 Cognitive biases influencing travel decision making (sciencedirect.com)
Posted 2 months ago:
A good review of biases and "logical" transport decision making.
(image from the fantastic Neurosciencenews.com)
(image from the fantastic Neurosciencenews.com)
Minimise the machine: let humanity thrive (youtube.com)
Posted 8 months ago:
Challenging language and metaphors to develop new rationalities and reshape mobility
Memories of mobility. From other stories they seem to centre on an early trip, or trips, and that feeling of independence and freedom.
Read more